A SELECTION OF RECENT CASES
A CLASSIC(AL) BRAND REBORN
The 'Concertgebouw Kamerorkest' approached us for a strategic repositioning, new brand identity and website. Due to an increasing number of foreign performances, we decided to change the name to the 'Concertgebouw Chamber Orchestra' (CCO). This abbreviation is also subtly reflected in the now more modern logo. Its round shapes are made up of 4 snare instrument strings. The color palette was chosen close to the colors of the large Concertgebouw Orchestra. The renewed website can be visited here.
We also produced an ultra-short document for the website. We follow double bass player Rob Dirksen on the last day of the annual Matthäus-Passion concert series. A spectacular challenge, because the 3-hour piece was played no less than 2 times that day. Add to that the fact that there were two different locations, interpretations, conductors, choirs and compositions of the chamber orchestra ... A performance at the highest level.
CELEBRATE THE SUNNY SIDE OF LIFE
In Spain it can become extremely hot in summer. Every Spaniard knows what to drink during that time of year; Tinto de Verano. This literally translates as ‘red wine of summer’. It is a traditional sparkling red wine cocktail which originated more than a hundred years ago in Andalusia and has become extremely popular throughout Spain. The people behind MAM reached out to REVITALIZE to help formulate their brand story, develop the brand identity, product photography and website.
During the strategy phase we concluded life is all about the sunny moments that energize you and which you share in celebration with your best friends and family. It is important to consciously be aware of this and so the aim of MAM has become to make these moments extra festive and intense. To achieve this, we have adapted the traditional Tinto de Verano recipe to modern times; not too sweet, not too bitter and not too sour. And our ready-made ‘Spanish Classic’ is low in calories, low in alcohol (5.5% VOL) and without any added sugars. So a true reason to ‘Celebrate the sunny side of life!'.
A BRAND YOU WILL REMEMBER
BARTEX is one of the major production parties in the Dutch tourism industry. They are specialized in the design of unique gifts for tourists and have successfully been supplying gift shops with their products since 2003. With these items, people get to remember and share their holiday trips to The Netherlands in an easy and fun way. Whether it’s an “Amsterdam” t-shirt they buy to express themselves, a fridge magnet they bring as a gift for a loved one or a colorful bag their son or daughter will use on a day-to-day basis... BARTEX gifts are innovative in terms of designs and techniques, but until recently BARTEX has paid too little attention to their own brand.
After a pitch phase, Revitalize was chosen to strategically reposition, redesign and reactivate the BARTEX brand online and at shop level. Not only in its B2B appearance towards retailers, but also by positioning the brand as an innovative, qualitative and fashionable brand for consumers (B2C). So that the brand and its quality products become more recognizable and coherent in-store and online. BARTEX products will always lead to memories that last a lifetime, so they are all ‘made to remember’.
NO GROWTH WITHOUT CHANGE
weGrow company helps successful companies with growing pains to scale their organization and business. In concrete terms, they help you determine your growth strategy, put together talented teams and expand business operations abroad. That literally and figuratively makes them a borderless operation. And their professionalism had to be replicated with a 'corporate and sophisticated' brand identity. Revitalize has designed a fresh and contemporary brand for them. In which the floating G in the logo reflects the ambition of their customers and themselves. In addition to an extensive brandbook containing bright color choices and modern illustrations, we have also developed their pitch presentation. This gave them a flying visual start, which also immediately allowed them to grow 160% in their second year of operation. Next up... improving their current website.
IMPROVING DECISION MAKING IN BRAIN TUMOR TREATMENT
Patients with a brain tumor undergo an intensive combination of surgery, radiation and chemotherapy during treatment. Revitalize was asked by the Amsterdam UMC (Department of Neurosurgery) to develop a global online platform for neurosurgeons called 'PICTURE'. This platform should enable knowledge sharing by allowing medical specialists to find, upload, share and compare treatment results. Something which up until then was only possible on smaller / local scale. Together with Development agency Active Collective we mapped and built a complex application that presents treatment decisions in an online 3D environment. In 2018 we were awarded with 2 SpinAwards (Dutch prize for digital cases). A successful collaboration with a social character, which lead to better survival chances for patients with a brain tumor.
Thanks to this project REVITALIZE now has an active role in the positioning of the Amsterdam UMC Cancer Center. Amongst other things by design, photograpy and development of their Annual Review.